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This information guarantees to a certain degree the legitimacy of the person owning the business and the business itself. Brand name or brand recall is the second important thing that you should consider. Do you know that brand recall is one of the most important thing advertisers consider when doing ads?¦Do you realize that for advertiser, brand recall is one of the most important thing to consider when doing ads? With your own name being the first thing your client will look for, you must make sure that they will have no problem getting to you. With your own internet domain registration, this is not a problem but if you will have one of those free web sites, there is no chance that your client will even remember the name of your site. So what is the point of doing all those advertising when they cannot even remember you? Then of course you have to take into consideration early on that unless you have internet domain registration, you do not retain control of your site.