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Search Engine Marketing is the promotion of products through the search engines available on the World Wide Web. Search Engine Marketing is one of the most complex but successful methods of marketing available for products. No other Marketing Strategy can gain the product visibility available through marketing on the Internet If Search Engine marketing is made efficient and effective, High Traffic and product Marketing can be achieved with minimum cost. All websites for any sort of visibility require Search Engine Marketing due to the rise in net promotion and the frequent use of the internet. Methods under Search Engine Marketing include Search Engine Optimization, paid placement and paid inclusions.